Aloha, Nick Ponte here. I own a Hawaii web design and marketing company, and I love helping businesses learn how to get the most out of their digital ad campaigns. In fact, I recently wrote about the benefits businesses gain from localized Hawaii advertising.
Choosing a web design company doesn’t have to be difficult, but the options may seem overwhelming if you don’t know what to look for. The main idea is to get a quality website that gives your business several benefits—the ultimate multitasker. That said, you need to find a Hawaii web design company with specializations that cause your revenue to skyrocket.
How do you determine which Hawaii web design company will give you a high-value website?
Also Read: Why Choosing a Local Web Design Company in Hawaii Matters
Hit the Bullseye on Your Web Design Targets
Sometimes business owners decide to throw a website together from a template and hope for the best. Or they spend hours of their valuable time obsessing over details user’s won’t actually see because the website isn’t optimized for search engines. These homemade websites don’t attract customers and don’t suit the business because the foundation of the website isn’t built for the business’s specific needs. There’s no such thing as a one-size-fits-all website. You may decide to start simple, but you could later decide you want features like online booking or ordering. You need a way to customize and make the website work precisely for your business.
On top of this, a good website means more than eye-catching logos and shiny graphics. Visuals influence users’ views of your business, but if the website takes too long to load, potential customers won’t wait. Your website needs to provide a smooth user experience. It should load quickly and have features that users can easily navigate.
Choosing a web designer doesn’t need to feel like a shot in the dark. When you find a Hawaii web design company who works with you to make your goals a reality, you’ll have a winning team. You’ll also get a website that makes your job easier. Plan for a website that gives you the most value—meaning you get more traffic and conversions with less work on your part.
Do you know the most essential features for a successful website that attracts customers and supports a growing revenue?
Also Read: Designing a Website that Produces Results
4 Deliverables Top Hawaii Web Designers Include in a Website
Ask potential Hawaii web design companies about these four important features:
- It Meets Your Business’s Goals
Does the web design company understand your values so they can build a website based around them? Can they implement a plan that helps you accomplish your goals? Your website should help your business progress in the short-term and over time. It should also expand as your business grows.
As you discuss a potential contract with a Hawaii web design company, consider the following: Do you want them to create the website and hand over the reins? Or do you want them to actively continue their services as your business grows, integrating the website into your overall advertising plan? With either option, ask how they set businesses up for long-term success.
- It Functions Responsively
Your website should load quickly and be responsive to user interaction. It should respond to user behavior, and it should have accessibility between a desktop view and a mobile device. It needs to quickly adapt to the screen size and orientation as the user views it.
Responsiveness comes down to expert and quality coding. You need a Hawaii web design specialist with experience creating user-friendly sites. If a potential customer gets frustrated dealing with a website that doesn’t easily accommodate their device, you’ll lose them.
- It’s User-Friendly
Speaking of user-friendly, a primary quality of your website should be how easily a user can navigate it. Not only should it look clean and professional, it should have optimal function to create opportunities for conversions. Quality websites have clear CTAs and present offers in ways that inspire customers to purchase.
- It’s Optimized for Search Engines
This most important feature you need for your website is optimization for search engines (SEO). When your website’s SEO works as it should, you will find more customers, outrank your competition, and watch your revenue climb.
Getting this requires more than a few keywords sprinkled throughout your website’s copy; a Hawaii web design company will ensure that SEO gets woven into every fiber of your website. They’ll also continue to monitor its effectiveness, so you’ll always know how your website helps you crush goals.
We rank number 1 on Google for “Maui SEO” because we know how to leverage our skills on our own site. We love helping clients meet these objectives, too. If you want to learn more about how we can help your business succeed with a quality website, reach out to us today!
Further Reading: 4 Things an SEO Marketing Agency in Hawaii Does to Boost Your Revenue
Photos Courtesy of Lisha Riabinina, Christina @ wocintechchat.com, & Firmbee.com