Hey, Nick Ponte here. I’m an SEO expert in Maui, Hawaii, and I manage a digital marketing company that helps businesses create profitable advertising solutions. I recently shared three reasons why Hawaii website design companies deliver incredible results.
When professionals build a website, they recognize it needs more than an attractive design to attract customers. It also takes strategic content instead of an information dump. Neither of those has value when it comes to getting customers to visit your website through a search engine results page (SERP). Businesses need a completely optimized website if they hope to see progress from digital marketing efforts.
So what does it actually mean for a business to have an optimized website?
Also Read: Increase Traffic with a Hawaii Search Engine Optimization Strategy
Search Engine Optimization in Hawaii: Building a Website with Purpose
You wouldn’t put a ton of work into throwing a party without sending invitations or spreading the word! If you did, you couldn’t expect much of a turnout. You’d throw a bunch of time and energy into a flopped event.
Similarly, don’t spend hours working on a website that doesn’t help your business build revenue. Understand the basics of website search engine optimization in Hawaii so you don’t make this mistake! Don’t miss the opportunity to own a profitable website.
You probably have several objectives for your website, such as wanting to make purchases a smooth and easy process for customers. Businesses such as hair salons and other service providers benefit from online booking features. Sellers of physical products, like camping gear or souvenirs, benefit by including eCommerce pages on their websites. If you want customers to find your website and use these features, you need to ensure your site appears in front of the right customers at the right time.
Build a website that search engines can read. That means making website search engine optimization in Hawaii a priority. Google ranks your content according to its relevance to user search queries, so you need a website primed for search engines.
Create a comprehensive Hawaii SEO strategy to increase visibility, and start with your website—your digital home base, if you will. Quality, effective SEO takes time to build, but the results are long-term and foundational to your online success. Website search engine optimization in Hawaii needs regular updates and maintenance, so search engines continue to read it accurately and your competition doesn’t outrank you on results pages.
Let me tell you about four major ways to attract users through website search engine optimization in Hawaii.
Also Read: Driving Your Business to Online Success through Organic SEO
4 Website Components to Gain Customers
If you want an optimized website, make sure it has these four qualities:
- Accurate Business Information and Citations
One of the easiest site features that helps customers find your business is accurate location and contact information. You might think this is a no-brainer, but many businesses completely neglect this. Don’t be one of them! Accurate citations substantially improve visibility for businesses with brick and mortar locations. Not only does it give users information they want to know about your business, it improves your local search engine optimization and increases organic traffic.
Your website should list your physical location (address), contact information, operating hours (plus any abnormal holiday hours), and available services. Include well-researched keywords your customers will use to find this information. Put all this information in easy-to-find locations on your website, so customers can find it quickly.
- Optimized Content
As part of maintaining an optimized website, you should have a strategy for content marketing. If you frequently and consistently publish content on your website, you increase the chances of visibility through search engines. Include a blog wherein you regularly publish relevant content. Creating location-based content attracts your audience and signals to search engines.
You also want to build in backlinks that connect both to previous content and other reputable websites. This increases trust with customers and builds authority with search engines. It might seem a little tricky because you need to minimize redirects and make sure all links work properly. Professional SEO companies like 808 Agency know how to fine-tune this process, so check with them for a free audit or if you have questions about how to get the best results.
- Responsive Web Pages
Another website optimization aspect that gets neglected too frequently is building responsive web pages. This means users can access them easily from both mobile devices and desktop computers. Business owners need to make websites as easy to access as possible. If they get frustrated by your website’s difficult function or navigation, they won’t revisit. Make sure you have optimized web pages that automatically respond to the type of device visitors use to access it.
- Optimize Technical Details
Website search engine optimization in Hawaii doesn’t just include the obvious, visible web pages. You also have to figure out the technical details. You need optimized coding to make your site run smoothly. Page loading speed also indicates your website’s quality to search engines (not to mention to customers). You also need optimized title tags, headers, and meta descriptions for search engines to pick up on and show users.
Technical details like these can feel complicated and take time to sort out. If you do them yourself, you might experience plenty of trial and error. Expert SEO specialists can pinpoint issues with technical details, make them work, and get customers to your website.
If you want to ensure you get the best results in a timely manner, hire experts to handle website optimization. Keep up with strategies and trends. Get feedback on which aspects of your website help or hurt. Hiring an agency gives you an economical option for a top-ranking, optimized website. If you want to learn more or want help, reach out to us today!
Further Reading: 3 Ways Hawaii Digital Marketing Draws More Clients to Businesses
Photos Courtesy of Logan Easterling, Pineapple Supply Co., & Kelly Sikkema